A serial entrepreneur since childhood, Mat Micheli has gone from selling smartphone cases out of his backpack in high school to founding Viral Nation in 2014 with his business partner Joe Gagliese. As Co-CEO of Viral Nation, Mat oversees the company’s global operations, finance, and technology functions.
Mat has led Viral Nation’s transformation from a leading influencer marketing agency to a global digital and social innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation now works with tens of thousands of influencers across the social landscape and fuels growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Hasbro, Meta, Oculus, Tencent, and Uber.
A known authority in athlete influencer marketing and social technologies, Mat has been featured in Business Insider, Forbes, and Vox and provides insight to industry outlets including Sportico. Mat also participates in events and conferences to support diverse entrepreneurial communities, including the Rotman Commerce Women in Business (RCWIB) Women’s Leadership Symposium. Mat is a recipient of the EY Young Entrepreneur Of The Year award, which he was awarded in 2019 with Joe.