Reggie Tan is a senior growth hacker and marketing strategist, with specialization in fintech, cryptocurrency, NFTs, and blockchain applications. Over the past 14 years, his consultancy, Rich Thinking, has helped design and launch impactful marketing campaigns for dozens of startups - ranging from e-commerce to investments, B2B lending to payment processing. Reggie's creativity and data-driven approach to growth hacking has led to breakthrough results, including crowdfunding $10M for a blockchain logistics startup; crafting unique value propositions and content strategies that drove record-shattering revenue for two leading cryptocurrency payments startups; and designing a marketing campaign centred around a viral video that attracted millions of YouTube views, while winning Silver at the Shopper Innovation Awards. His career combines multitudes of experience as a Certified Scrum Product Owner (CSPO) with the Scrum Alliance, one of Canada's top men's style and technology influencers, a mixed media creator, ICObench’s People of Blockchain, and in a past life, cyber security specialist. Reggie regularly shares stories from his career journey on his Substack publication, Marketer Daily.