Andreas is the founder of Carrot Rewards, Canada’s most popular wellness app and the world’s first national health rewards program. A decade earlier he had founded Green Rewards, the world’s first mass eco-loyalty platform, which was acquired and fused into the popular AIR MILES program.
He has been recognized globally for his achievements and thought leadership in harnessing nudge theory to promote positive behaviour shifts on a mass scale.
As a bestselling author and prolific speaker, Andreas is a leading Canadian advocate for innovative approaches for addressing public health, climate change, diversity and citizenship.
He serves on the Boards of the Institute for Canadian Citizenship, Windmill Microlending and the Young Presidents’ Organization, and also advises a number of academic institutions and NGOs.