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How to Be Just Evil Enough

CIX - Monday, October 22, 2018
4:30 PM - 5:00 PM
Grand Ballroom CD

The dirty secret behind every great startup is this: Somewhere in their history, they did something slightly evil that gave them a head start. If you're a founder of—or investor in—a startup that isn't wondering how to be just a little bit naughty, you’ve probably already lost. There's a simple reason for this: Traditional marketing is doomed. Rather than creating more information for fickle audiences, companies must unearth a zero-day growth exploit, making a platform behave in an unintended way. They have to stop writing press releases, and start hacking markets. In this talk, packed with subversiveness and concrete examples, Alistair shows how the best organizations redefine marketing as capturing attention they can turn into profitable demand—and how you can do the same.


Alistair Croll
Solve for Interesting


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